How We Rate Electric Cars
Each car we list in our showroom has a ‘Mojo’ score. This score consists of 4 separate criteria that we use to evaluate each car. Each criterion is scored from 1 to 10 and then the average of the 4 scores becomes the ‘Mojo Score’.
The 4 Criteria we score on
The vehicle is scored on its real-world driving range. Although we do acknowledge manufacture specified driving ranges we believe that owners will value the real-world figures more than those specified by a manufacturer. As we measure each vehicle on its real-world figures, this provides an unbiased paying field to compare vehicles against one another. Vehicles that provide higher driving ranges than their category competitors will score higher than those that are low for their category. Price is also a factor we take into consideration here. It is reasonable to accept that lower-priced vehicles will have smaller batteries and therefore provide less range than vehicles priced much higher. This is why some cheaper cars can score higher on driving range than vehicles double their price even though they deliver less range.
This is where we score each car based on its ability to turn stored energy into drivable kilometres. Vehicles that are more efficient are generally more technologically advanced with their battery/motor/inverter than those that are not. Many manufacturers may compensate for an inefficient vehicle with a larger battery, so although they may get a reasonable range and score well for range, if they do so inefficiently, they will lose points here. This is one of the metrics that consumers are less aware of and we believe present one of the most important on the scorecard. It is important for manufacturers to continually innovate and develop their technologies to ensure their vehicles are highly efficient. The main benefits of an efficient EV the ability to provide good levels of range with a smaller battery and of course lower running costs for the owner.
This is the fun one, each car is measured on its ability to perform. This consists of the vehicles ability to accelerate from 0-100km/h and the overall driving dynamics. Each car is scored based on its merits and we do not simply score high for a car that is quick. The main considerations we factor in here are its category competitors, price and brand reputation. If a car has excellent acceleration but it is priced much higher than its competitors, it will lose points. On the flip side, if a vehicle with a significant brand reputation for performance falls short of a competing offering whilst pricing much higher, it may not fare as well. What we like to see here, are vehicles that punch above their class and provide performance that is higher than not only their EV competitors but also their ICE competitors. If we take Tesla as an example, we can see that for the price, the Model 3 Performance is an outlier, with ICE competitors costing much more to achieve similar acceleration times.
Value for Money
Finally, we have value for money. This is where we consider all the variables that make up the vehicle and score it against its price. We take into consideration driving range, technology, features, performance and even brand heritage to come up with what we believe represents an overall value for money score. Vehicles that score high here present a great value proposition for the buyer when compared to competing offerings. Manufacturers that provide a class-leading car and do so without putting a high sticker price are what we want to see more of and we believe will pave the way for mass EV adoption in Australia.
Other Scoring Considerations
The evaluation we conduct of each of the criteria does not take place in a vacuum, for each individual vehicle score we take into consideration the following;
- The price of the vehicle.
- Where it sits among its competitors.
- Brand reputation.
- Build Quality
By factoring in the above considerations it places each vehicle on a more level playing field. In the example below Vehicle A and Vehicle B both provide the same driving range, however, we would give Vehicle A a higher score for range as it does so at a lower price than its competitor.
An Unbiased & Level Playing Field for all Electric Cars
We believe in providing our readers with an unbiased and equal scoring system that allows them to compare all the electric car offerings in a fair way via an easy to understand format. As the electric car industry flourishes in the coming years we would love to see manufacturers competing to raise the overall value that electric cars provide their consumers and we encourage this healthy type of competition among marques.